The right product in the right place can inflate its price
A classic example of the 4Ps of marketing. The right product, well promoted in the right place can command a higher price.
presentation
Two heads are better than one
A joint presentation can have several benefits. The person who is not speaking can re-group and gather their thoughts, as well as keep an eye on the audience. It's also more interesting for the audience.
Watch out for this email faux pas
Now I have to confess this article’s a bit of a rant, but there’s a habit that I’ve noticed recently that really gets my back up. I’m not sure why I find it so irritating, but it gets to me …
Don’t let the delivery bring you down
A good product is not enough. How it is offered to the customer is key - get it right or risk losing business.
Presentation is everything
I’m a sucker for packaging. There, I’ve said it. Even though I KNOW that fancy or attractive packaging doesn’t necessarily mean a quality product, I’m taken in by it time and again.
I’ve even been known to buy a box …
Choice and transparency = happy customer
Make it easy for your customers to see what's on offer and what it costs.