How far should you take the humour?
If you ever travel by train you may have come across a quirky coffee shop called Puccino’s. In fact, they have high street café’s too. I love the fact that they aim to brighten up a commuters’ journey with a …
marketing
Bloomin’ marvellous!
An innovative and carefully thought through solution to avoid common problems with fresh flower deliveries.
If you order flowers for somebody, it’s often done as a nice surprise which is kind of spoiled when you have to check if they’ll …
The importance of the ‘preview’ line on email bulletins
When an email arrives in your inbox, how do you decide whether to open it or delete it?
Apart from the headline, the next thing you often see is the preview line … the small line of text at the …
Every company needs a boiler plate. But do you know what it is?
It’s essentially the written equivalent of your ‘elevator pitch’ – the one minute summary of your business that helps people understand what you do.
It lives on your website and the bottom of your press releases to provide an ‘at …
A smart start
Breakfast cereals go in and out of fashion don’t they? There are the old favourites like cornflakes and Weetabix, and I distinctly remember muesli becoming very fashionable for a while. Then it kind of turned into granola (basically toasted muesli).…
What can we learn about marketing from the daleks?
When I was a child, like many others, I used to watch Dr Who from behind the sofa, terrified … but not wanting to miss out.
The sound of the daleks filled me with dread and I could hardly bear …
Why good marketing isn’t enough
Marketing isn’t just about making something look good and promoting it. It’s about ‘satisfying customer needs profitably’. If your hard won customer feels let down by your product or service, you’re risking your reputation and the opportunity to win more …
Why it’s important to be prepared
I was recently invited to an early morning networking meeting (6.45am in this case) where business people meet weekly with the aim of bringing business referrals to each other. It’s a regular weekly commitment, and every member does a ‘one …
Take every opportunity to upsell
This little card fell out of our pizza box last night. It was a ‘fakeaway’ pizza, bought in a supermarket which is evidently a reasonably cheap way to enjoy a branded pizza.
The card offers 30% discount on food taken …
Laying foundations for success
Marketing is a bit like building a house. The first step is to prepare the foundations and establish a firm base for sales by setting objectives and a plan to achieve them. You then start to build the house according …