For many businesses, the thought of putting a marketing plan together is daunting, especially if you have changed what you are offering. Where do you start? What do you include? How do you know if it will work?
The key …
Have you noticed how many things seem to be upgraded through the use of words and descriptions? Take, for example, the humble crisp. 30 years ago, they came in ready salted (or ‘plain’), salt and vinegar or cheese and onion. …
One of the challenges businesses face is how to explain to customers what they do and how they do it. Testimonials are helpful, but they rarely tell a story – they simply endorse the quality of your work or product.…
