Should you take a stand at an exhibition?
How do you decide whether to take a stand at an exhibition or conference and make it count?
Exhibition stands aren’t cheap. The space in itself is significant, and when you add in the cost of building a stand, creating props, marketing materials, handouts and displays, and having staff to man it for days at a time it’s …
How to make visiting a trade show or exhibition worthwhile.
It’s often the case that employees get ‘sent’ to an exhibition or trade show, without any real clear purpose of what they are supposed to do when they are there. …