From Slough to Milan
Several years ago, I was a guest speaker at a business event in Slough. There was a sign-up sheet for my newsletter and I collected quite a few contacts that got added to my mailing list. One of them was …
email marketing
The importance of the ‘preview’ line on email bulletins
When an email arrives in your inbox, how do you decide whether to open it or delete it?
Apart from the headline, the next thing you often see is the preview line … the small line of text at the …
Grow your mailing list
If you want to send out emails to ‘prospects’ it can be very frustrating if you have a list that you’ve compiled over a few years but find that the email providers won’t let you use it. Companies such as …
Re: Have we spoken before or are you cheating?
Have you noticed a trend for incoming emails to have a subject line that starts with ‘Re:’, thereby suggesting it’s a reply to an email that you’ve sent?
I’ve found that it’s often a ploy by sales people to at …
Is price always the best selling point?
Emails, emails. Our inboxes are full of them, and I’ve just added one more to yours. But sometimes the best intentioned emails can do more harm than good. I took out a store card last year from a department store, …