How not to write a sales letter
A new year is often when businesses come back with a renewed sense of vigour and a determination to get more sales. Before you embark on your sales campaign, have a look at this case study and check you’re not …
copywriting
Watch out for this email faux pas
Now I have to confess this article’s a bit of a rant, but there’s a habit that I’ve noticed recently that really gets my back up. I’m not sure why I find it so irritating, but it gets to me …