Should you take a stand at an exhibition?
How do you decide whether to take a stand at an exhibition or conference and make it count?
advertising
The power of suggestion
Our local shop knows its local market well. When you walk in to post a parcel, buy your milk or bread you have to walk past a tower of wine.
But the real skill is in how it’s presented. …
First isn’t always best
We recently sold our house, and no sooner had the ‘Sale Agreed’ sign gone up outside than the leaflets from removal companies started dropping through the door. What they didn’t know was that we don’t actually have a new home …
How to make your exhibition worthwhile
Exhibition stands aren’t cheap. The space in itself is significant, and when you add in the cost of building a stand, creating props, marketing materials, handouts and displays, and having staff to man it for days at a time it’s …
A smart start
Breakfast cereals go in and out of fashion don’t they? There are the old favourites like cornflakes and Weetabix, and I distinctly remember muesli becoming very fashionable for a while. Then it kind of turned into granola (basically toasted muesli).…
Simple but consistent styling ensures widespread recognition
There is a cleaning company near where I live that appears to be everywhere. It seems that every time I go out, I see one of their cars buzzing around, or parked outside a house where they are cleaning.
The …
If your audience is bored they’ll move on!
While videos can be a great tool for communicating a message, they can also be a disaster.
I recently watched one (when I say ‘watched’ I mean ‘skipped through’) that was 4 and a half minutes long, giving safety tips …
Why good marketing isn’t enough
Marketing isn’t just about making something look good and promoting it. It’s about ‘satisfying customer needs profitably’. If your hard won customer feels let down by your product or service, you’re risking your reputation and the opportunity to win more …
Inject some energy for greater success!
Have you ever seen those people that stand at the side of the road holding a large advertising sign? (For some reason it is often for a golf sale.)
There have been a couple of guys standing by a local …
How to be a good attendee
How to make visiting a trade show or exhibition worthwhile.
It’s often the case that employees get ‘sent’ to an exhibition or trade show, without any real clear purpose of what they are supposed to do when they are there. …