Making things simple

A group of friends are doing Race for Life this year, and I’ve been meaning to sponsor them, but hadn’t got round to it. Half the reason I don’t always sponsor people is the hassle factor of logging onto a site, having to enter my bank details and other personal information. However, I’ve just been impressed by an invitation to sponsor them by sending a text. What a stroke of genius!

Sending a text is so simple, and the amount just gets added to my mobile phone bill. While I’ve seen big charities do it, I haven’t seen it for individuals before. The whole process took less than 30 seconds.

Can you make something more simple for your customers…?

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