I’m always a bit dubious about facebook for business, as it’s a bit of a hit and miss environment. Most people are on facebook for a bit of light entertainment, and don’t really want to see work-related stuff.
But where facebook comes into its own is when it involves a group or community, so it’s perfect for a business that relies on a group of people interacting.
One in particular stands out for me as actively engaging everybody, being genuinely informative and most of all fun.
It’s for a military fitness club and it manages to do all of the following:
- Provide information
- Provide entertainment
- Impart a sense of fun and belonging
- Encourage members to turn up to the classes and participate
They run 4 sessions a week, and before each session they post a message saying who will be running the class so people know the name of the instructor (it’s the same 3 or 4 that rotate) and encourage people to get to the class with some cheeky banter.
After each session they post a motivational message and pictures of the session in action including a couple of funny ones.
Sometimes they do facebook live and record the session as it’s taking place, inviting comments from those not attending who are watching from their sofa … or trip away – whatever ‘excuse’ they have for not being there.
Every month there is a social, and this is advertised as an event on the page, inviting everyone to attend.
It’s basically making best use of facebook and it works really well.
So if you’re looking for some inspiration for your facebook page, check it out here https://www.facebook.com/BmfMaidenhead/