Inject some energy for greater success!
Have you ever seen those people that stand at the side of the road holding a large advertising sign? (For some reason it is often for a golf sale.)
There have been a couple of guys standing by a local …
Target Market
Make a lasting impression
This week, the primary school children in the local area all spent a day in their new secondary schools, getting to know the teachers and some of their new classmates.
One child bought a fabulous cookie for the teacher – …
Due to circumstances beyond our control …
If there’s one thing guaranteed to get people’s backs up, it’s that phrase. What does it mean?
Evidently, there are circumstances that can happen to affect any event, causing cancellations and disruptions. But when you’re telling people who will potentially …
What’s the magic ingredient?
I recently went with some friends to see The Rocky Horror Picture Show which I last saw as a student many years ago. The theatre, in the middle of a suburban town was packed for the matinee performance with an …
Are you sitting on a second business without realising?
Last week our neighbours had some trees chopped down, and my husband (never one to miss an opportunity!) asked the tree fellers if there was any chance he could have a few logs for the log burner.
They willingly agreed, …
5 Top tips for writing a sales letter
While it’s quite easy to get a sales letter wrong, it’s also quite easy to get it right. Follow these guidelines to make sure your next missive hits the mark.
1. Don’t make assumptions about your audience. They may/may not …
Do your customers understand what you’re offering?
When you’re close to your business, it’s easy to forget to explain the basics. Your products and services might seem obvious to you, but somebody coming completely ‘cold’ needs clear and simple language. They need walking through in easy to …
Take every opportunity to upsell
This little card fell out of our pizza box last night. It was a ‘fakeaway’ pizza, bought in a supermarket which is evidently a reasonably cheap way to enjoy a branded pizza.
The card offers 30% discount on food taken …
Mutually beneficial relationships – a win/win!
The best kind of relationships are those where each party gains something, and this is a great example.
I recently stayed at my first ever Premier Inn on a business trip, and I was very pleasantly surprised. The room was …
Laying foundations for success
Marketing is a bit like building a house. The first step is to prepare the foundations and establish a firm base for sales by setting objectives and a plan to achieve them. You then start to build the house according …