Should you take a stand at an exhibition?
How do you decide whether to take a stand at an exhibition or conference and make it count?
Communications
The pitfalls of writing a sales letter
It’s no easy task, putting together a letter to a prospect. You don’t know their personality or their current situation so you are making a lot of assumptions. But if you make assumptions about people and get it wrong, it …
Don’t be afraid of sharing
When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your …
Is your commute more valuable than you think?
Is the daily commute really so bad? There are some benefits and you never know what you have until you start to miss it!
Facebook done military style – with a twist!
I’m always a bit dubious about facebook for business, as it’s a bit of a hit and miss environment. Most people are on facebook for a bit of light entertainment, and don’t really want to see work-related stuff.
But where facebook comes into its own …
Every company needs a boiler plate. But do you know what it is?
It’s essentially the written equivalent of your ‘elevator pitch’ – the one minute summary of your business that helps people understand what you do.
It lives on your website and the bottom of your press releases to provide an ‘at …
A smart start
Breakfast cereals go in and out of fashion don’t they? There are the old favourites like cornflakes and Weetabix, and I distinctly remember muesli becoming very fashionable for a while. Then it kind of turned into granola (basically toasted muesli).…
If your audience is bored they’ll move on!
While videos can be a great tool for communicating a message, they can also be a disaster.
I recently watched one (when I say ‘watched’ I mean ‘skipped through’) that was 4 and a half minutes long, giving safety tips …
Who cares?
I regularly work on customers’ newsletters and the brief is often: “we need to tell our customers about our new website” or “we need to let people know about our new service”.
The problem with that …
The most overused words on social media
Reading through my twitter feed, I suddenly became aware of the repetitious status updates. I am ashamed to admit I’m guilty of it myself! What are these words….?
They are ‘lovely’and ‘great’ along the lines of:
“Had a lovely afternoon …