Hints and tips for email marketing
I am currently trialling a new social media tool that enables you to schedule posts across the various different platforms. There are of course several tools such as Hootsuite which already do that, but what I like about this one …
Dictionary definition of a funnel: a tube or pipe that is wide at the top and narrow at the bottom, used for guiding liquid or powder into a small opening.
Imagine a funnel that guides your customers, rather than liquid …
Last year a friend of mine was leaving the country with her family for a new life overseas. There was a family BBQ held in her honour, and at it I got chatting to one of the neighbours.
We discovered …
Several years ago, I was a guest speaker at a business event in Slough. There was a sign-up sheet for my newsletter and I collected quite a few contacts that got added to my mailing list. One of them was …
An innovative and carefully thought through solution to avoid common problems with fresh flower deliveries.
If you order flowers for somebody, it’s often done as a nice surprise which is kind of spoiled when you have to check if they’ll …
When an email arrives in your inbox, how do you decide whether to open it or delete it?
Apart from the headline, the next thing you often see is the preview line … the small line of text at the …
When I was a child, like many others, I used to watch Dr Who from behind the sofa, terrified … but not wanting to miss out.
The sound of the daleks filled me with dread and I could hardly bear …
I regularly work on customers’ newsletters and the brief is often: “we need to tell our customers about our new website” or “we need to let people know about our new service”.
The problem with that …
As I opened up my email this morning, I was faced with a page of messages with a huge variety of subject lines. I use an email provider that automatically separates out the emails into ‘primary’, ‘social’ and ‘promotions’ and …
