How do marketing segments work?
If you have a product or service that is aimed at a wide range of people, it’s important to break it down because, as everybody knows, you can’t please all of the people all of the time.
The best way …
Branding and Personality
How to give your product or service a personality
Inject some energy for greater success!
Have you ever seen those people that stand at the side of the road holding a large advertising sign? (For some reason it is often for a golf sale.)
There have been a couple of guys standing by a local …
Make a lasting impression
This week, the primary school children in the local area all spent a day in their new secondary schools, getting to know the teachers and some of their new classmates.
One child bought a fabulous cookie for the teacher – …
Does your logo stand out in a crowd?
I’ve been putting together some materials recently that have included several logos, and it’s interesting how some of them really stand out, and others sort of disappear into the background. It’s especially obvious when they are reduced to fit a …
Due to circumstances beyond our control …
If there’s one thing guaranteed to get people’s backs up, it’s that phrase. What does it mean?
Evidently, there are circumstances that can happen to affect any event, causing cancellations and disruptions. But when you’re telling people who will potentially …
What’s the magic ingredient?
I recently went with some friends to see The Rocky Horror Picture Show which I last saw as a student many years ago. The theatre, in the middle of a suburban town was packed for the matinee performance with an …
Getting a headshot done? Be prepared!
Now, more than ever, a decent headshot is an important part of your business toolkit. People will use your photograph to form an impression of you on social media sites such as LinkedIn and twitter, so you will want to …
The right product in the right place can inflate its price
A classic example of the 4Ps of marketing. The right product, well promoted in the right place can command a higher price.
Use your own advertising space
Advertising space is expensive, whether it’s a page in a magazine, a poster in a prime location, or a TV or radio ad. The cost of one advert can seem quite reasonable, but in order to be effective, you need …
Laying foundations for success
Marketing is a bit like building a house. The first step is to prepare the foundations and establish a firm base for sales by setting objectives and a plan to achieve them. You then start to build the house according …