How to give your product or service a personality
It’s no easy task, putting together a letter to a prospect. You don’t know their personality or their current situation so you are making a lot of assumptions. But if you make assumptions about people and get it wrong, it …
Have you been on a British Airways plane recently? They have managed to transform the humble safety video with a star studded cast and a refreshing approach. The video with a difference was created in conjunction with Comic Relief and …
If you ever travel by train you may have come across a quirky coffee shop called Puccino’s. In fact, they have high street café’s too. I love the fact that they aim to brighten up a commuters’ journey with a …
I’m always a bit dubious about facebook for business, as it’s a bit of a hit and miss environment. Most people are on facebook for a bit of light entertainment, and don’t really want to see work-related stuff.
But where facebook comes into its own …
Whilst travelling to the Cotswolds on business recently, I drove past a café on the side of the road – it was set off the road, perpendicular to it but it had a large ‘headerboard’ sign in nice grey and …
It’s essentially the written equivalent of your ‘elevator pitch’ – the one minute summary of your business that helps people understand what you do.
It lives on your website and the bottom of your press releases to provide an ‘at …
Breakfast cereals go in and out of fashion don’t they? There are the old favourites like cornflakes and Weetabix, and I distinctly remember muesli becoming very fashionable for a while. Then it kind of turned into granola (basically toasted muesli).…
No, we didn’t think so. Not many would specifically choose a business hotel for a weekend away. But why not? Well, let’s see. They conjure up images of being functional, sparse, clinical, businesslike. They certainly don’t make us think of …
There is a cleaning company near where I live that appears to be everywhere. It seems that every time I go out, I see one of their cars buzzing around, or parked outside a house where they are cleaning.
The …
While videos can be a great tool for communicating a message, they can also be a disaster.
I recently watched one (when I say ‘watched’ I mean ‘skipped through’) that was 4 and a half minutes long, giving safety tips …
