Many small businesses see social media as a way to communicate, broadcast their services, tell people what they offer etc.
But do you think of it as a mini website? Now that we’re in lockdown again it’s more important than …
For many businesses, the thought of putting a marketing plan together is daunting, especially if you have changed what you are offering. Where do you start? What do you include? How do you know if it will work?
The key …
It’s no easy task, putting together a letter to a prospect. You don’t know their personality or their current situation so you are making a lot of assumptions. But if you make assumptions about people and get it wrong, it …
I have recently come across 3 situations where I have been surprised (and not in a good way!) at the attitude of some businesses towards their customers.
It seems to be a growing trend to make car parking an obstacle, …
While there is no substitute for a professional photographer, sometimes you just need to get a shot of an event, activity or completed project, perhaps for social media or your newsletter.
I have seen many amateur photos that could have …
Our local shop knows its local market well. When you walk in to post a parcel, buy your milk or bread you have to walk past a tower of wine.
But the real skill is in how it’s presented. …
When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your …
