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5 tips to avoid the spam filter

March 12, 2009  |   Email marketing  

5 tips to avoid the spam filter

The Internet Service Providers are battling an incoming tide of spam. It clogs up their systems, frustrates users and is generally a huge drain on resources. It’s an ongoing struggle, and currently they can only try to filter it out based on what they “guess” to be spam.  

For genuine businesses, this means we can inadvertently get caught in spam filters, meaning that our messages never reach their intended recipients. Avoid the following, all of which can increase the likelihood of being caught in the content-based spam filters:

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