Small Business | Jane Brocklebank

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How can small businesses use LinkedIn as part of their marketing activity?

March 16, 2010 | Social media

How can small businesses use LinkedIn as part of their marketing activity?

Whether or not a small business should use LinkedIn for marketing depends on what their objective is. It also depends on what type of business they run.

One of the benefits of LinkedIn is that it can showcase an individual’s career background and experience. Generally speaking, if you want to get on in the world, it’s worth having an easy to view summary of your skills, your career history and a couple of good testimonials … and LinkedIn does that job very nicely.

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Many small businesses know that they need to carry out marketing activity to grow their business, but lack either the time or the skills to do it.

With the help of a marketing mentor, you can put together clear objectives

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How to choose your customers

It can be difficult to narrow down your target market, perhaps because you’re worried that you might miss an opportunity. The problem is, you simply can’t be all things to all people. And when you’re promoting your product, it has

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Posts Tagged ‘small business’

How can small businesses use LinkedIn as part of their marketing activity?

articles

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Many small businesses know that they need to carry out marketing activity to grow their business, but lack either the time or the skills to do it.

With the help of a marketing mentor, you can put together clear objectives

It can be difficult to narrow down your target market, perhaps because you’re worried that you might miss an opportunity. The problem is, you simply can’t be all things to all people. And when you’re promoting your product, it has

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