With the spotlight firmly on social media and email marketing, it would be easy to overlook the humble printed newsletter. But there are many good reasons why you should introduce this into your marketing activities.

You have the opportunity to write a variety of articles on different subjects, giving an insight into the breadth of your knowledge and the scope of your product or service. It makes a great leave-behind – much more meaningful than a business card or even a brochure as it’s more likely to be read. You could even use it to direct people to join your email newsletter database.  Here are some of the situations where a printed newsletter would be impactful:

• Networking meetings
• Workshops or discussion groups
• Speaker events (if you’re speaking, have a stack to give out)
• Exhibitions and fairs
• Local shops and offices of complementary businesses
• Your own office (if you have a waiting area or public reception)
• Groups and clubs doing related activities

If you’re creating an email newsletter, you could use the same content. Give it a try and let me know how you get on!