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Posts Tagged ‘marketing planning’

Marketing planning is like a vegetable plot

January 14, 2010  |   Marketing tips  

Marketing planning is like a vegetable plot

My husband is a keen gardener, and spends much of the winter collecting packets of seeds and planning what he’s going to plant when. It struck me that this is not dissimilar to marketing planning. In order to generate results you need to plant some seeds. But much like gardening, you need to spread your activity out over a number of months to ensure a sustained outcome. 

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