Jane Brocklebank

It is a well known fact in marketing that people need to see something 7 times before they take action. And in today’s world with technology and mobile devices sending us ever more messages, that magic number 7 could be even higher.

So what does this mean for you and your business?  Well, if you’re promoting something, you need to think in terms of the maximum number of opportunities you can generate for people to see your promotion.  Because of course, just because you advertise something 7 times doesn’t mean everyone will see it each time… so you have to advertise it many more times than that. (more…)

Whatever sort of budget you have, you need to have a plan (I know it sounds boring, but you know how the saying goes … “if you fail to plan, you plan to fail”)

So here’s a quick and easy way to get started.  Firstly (and anyone who knows me by now will know what’s coming) … you need an objective – otherwise how will you know how you’re going to achieve it and more importantly, when you’ve got there? (more…)