Posts Tagged ‘marketing on a budget’
Why is consistency important?
I’m amazed at how many small businesses I come across who don’t pay attention to their professional image. There is at least one company I know that use one version of their logo on their shop front, a slight variation of this on their vans, and a completely different style in their printed promotions. Their reason for doing this? The fact that the sign-writer created the shop front logo – and the person who put the ad in the magazine designed it for them, and they didn’t know which font it was.
Why does it matter?
Marketing on a tight budget
Nobody likes spending money at the best of times … but when times are tough it’s even harder to bring yourself to fork out on new promotional materials, your website and other marketing activities. What if you don’t get a good return from it? What if you end up out of pocket?
Valid concerns, but if you don’t promote yourself, how will people know about your business? Don’t worry! A bit of creative thinking goes a long way…
