Boden has a stroke of genius
Last night I went to a Boden clothes party. This is something new. Boden have been selling clothes via their colourful, quirky catalogue for almost 20 years, and in 1999 introduced a user-friendly website so you can buy online. They even have the odd shop (well two actually). But generally it’s hard for most of us to see and feel the clothes before buying them.
So the prospect of seeing them “in person” before buying them was very attractive, and the fact I could do so at a friend’s house with a glass of wine – even better! This is why I think it’s a stroke of genius on Boden’s part… (more…)
