Posts Tagged ‘marketing activities’
Why is consistency important?
I’m amazed at how many small businesses I come across who don’t pay attention to their professional image. There is at least one company I know that use one version of their logo on their shop front, a slight variation of this on their vans, and a completely different style in their printed promotions. Their reason for doing this? The fact that the sign-writer created the shop front logo – and the person who put the ad in the magazine designed it for them, and they didn’t know which font it was.
Why does it matter?
Create a simple marketing plan
Whatever sort of budget you have, you need to have a plan (I know it sounds boring, but you know how the saying goes … “if you fail to plan, you plan to fail”)
So here’s a quick and easy way to get started. Firstly (and anyone who knows me by now will know what’s coming) … you need an objective – otherwise how will you know how you’re going to achieve it and more importantly, when you’ve got there?
