Considering how much effort it takes to put together an email newsletter (thinking about it, scratching your head, considering content, putting the right words together, gathering contacts etc.) it would be a real shame if it wasn’t as successful as it could be because of a few mistakes. Use this checklist before you send out your next email campaign. (more…)
The ISPs are battling an incoming tide of spam. It clogs up their systems, frustrates users and is generally a huge drain on resources. It’s an ongoing struggle, and currently they can only try to filter it out based on what they “guess” to be spam.
For genuine businesses, this means we can inadvertently get caught in spam filters, meaning that our messages never reach their intended recipients. Avoid the following, all of which can increase the likelihood of being caught in the content-based spam filters: (more…)
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