Distribution Channel | Jane Brocklebank

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Boden has a stroke of genius

February 02, 2010 | Marketing tips

Boden has a stroke of genius

Last night I went to a Boden clothes party. This is something new. Boden have been selling clothes via their colourful, quirky catalogue for almost 20 years, and in 1999 introduced a user-friendly website so you can buy online. They even have the odd shop (well two actually). But generally it’s hard for most of us to see and feel the clothes before buying them.

So the prospect of seeing them “in person” before buying them was very attractive, and the fact I could do so at a friend’s house with a glass of wine – even better! This is why I think it’s a stroke of genius on Boden’s part…

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Posts Tagged ‘distribution channel’

Boden has a stroke of genius

articles

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Many small businesses know that they need to carry out marketing activity to grow their business, but lack either the time or the skills to do it.

With the help of a marketing mentor, you can put together clear objectives

It can be difficult to narrow down your target market, perhaps because you’re worried that you might miss an opportunity. The problem is, you simply can’t be all things to all people. And when you’re promoting your product, it has

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