Posts Tagged ‘communications’
What is active voice and why is it important?
April 12, 2010 | Writing & PR
In a nutshell, it’s a more positive way of writing and yes it is important!
Using active voice in your communications makes them more direct and engaging. Passive voice can be seen to be avoiding the issue somewhat. For instance compare the sentences:
1. Your invoice will be paid next month
2. Our accounts department will pay your invoice next month
The first one sounds like an exercise over which you have no control – the invoice will be paid. Somehow, it leaves room for doubt and you just have to hope that it will.
However, the second one sounds much more positive with a definitive action.
