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Is 7 your lucky number?

March 16, 2010  |   Marketing tips  

Is 7 your lucky number?

It is a well known fact in marketing that people need to see something 7 times before they take action. And in today’s world with technology and mobile devices sending us ever more messages, that magic number 7 could be even higher.

So what does this mean for you and your business?  Well, if you’re promoting something, you need to think in terms of the maximum number of opportunities you can generate for people to see your promotion.  Because of course, just because you advertise something 7 times doesn’t mean everyone will see it each time… so you have to advertise it many more times than that.

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