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case studies

Nicholas Alexander Executive Search

Jane put together a communications strategy for us, and in doing so has raised the profile of Nicholas Alexander Executive Search, and achieved our objective of keeping in touch more pro-actively with our network. We have had unprompted compliments from several of our clients and candidates across the globe about our regular blog articles, and have seen our website traffic grow. A real pleasure to work with a professional, who knows her stuff!

Nicholas Alexander Executive Search specialise in high level appointments in the retail sector.

Business challenge:

Although they had several hundred valuable contacts, they were finding it difficult to stay in touch and be ‘front of mind’ when their services might be needed.


We reviewed the communications tools available, and having considered the needs of their contacts decided that a bi-weekly email containing a useful, informative but short and easy to digest article would be of most benefit. This could be published on the blog, used as soundbites on twitter, and published on LinkedIn which gave several opportunities for customers to see and respond to the articles in a variety of ways. A LinkedIn group and a LinkedIn page were set up to encourage discussion and involvement. Every 2 weeks there is a theme, covering different aspects of retail and recruitment.


It has proved to be a very effective strategy which was demonstrated beautifully by a deliberate break in the communications plan. During that time, business was quiet. On re-instating the communications, business picked up. Maybe coincidence … or maybe there’s a correlation.


Surely the success of any business is its ability to define clear strategy and act upon it. With our sales and marketing function we cannot just rely on our internal team’s enthusiasm and skill, we need to ensure we have periodical support from someone who will take ownership and give valuable constructive and measured input.
Jane is now viewed as a member of our great team, someone who has placed her DNA into our strategy and is a significant contributor to all our sales and marketing activities.

AVINU design and deliver home technology for aspirational homes.

Business challenge:

To expand the business and find new customers. Managing Director, Darryl Roberts has a background in sales and marketing, and he knew what he wanted to achieve. He just didn’t have the bandwidth to do it. By enlisting the help of an external marketer, he has been able to brainstorm some of his ideas, bounce ideas around and nail down a deliverable plan. Crucially, he has been able to delegate key marketing tasks, knowing that they would be done.


Having clearly defined the key target markets, we re-designed the website with those customers in mind, having reviewed and edited all the copy. We also carried out a photo shoot for professional images of the team as well as some of the completed projects. After assessing which channels would be most appropriate we put together a robust sales strategy and started to generate ongoing communications with the key messages in mind. This included a set of individual case studies to illustrate the unique approach of AVINU and a set of fold-out leaflets to be used as a follow up to sales calls.

The AVINU team now drive around in branded vehicles – a moving advertising campaign so that neighbours can see who’s in next door’s property and what they’re doing.


AVINU is continuing to grow and is developing new relationships with their core target market – one notable success was the premier league footballer that spotted the branded car and invited AVINU to fit out his new home with the latest technology.


Jane is not only a delight to work with, she’s professional and results orientated – what a great combination! I thoroughly enjoy working with her and have pleasure in recommending her.

WilcoxBurchmore design and fit commercial kitchens, and started up in 2011.

Business challenge:

To launch a new company and set out a marketing plan in order to attract new clients.


We began with a 2 hour brainstorming session with both directors to set out a vision for the company. During this meeting, having identified core markets and routes to market we created a communications plan. I provide ongoing monthly support & advice and we hold six monthly review meetings to check progress and adjust activity accordingly. A combination of regular email newsletters, a social media presence and continued marketing activity is in place.


WilcoxBurchmore smashed their targets in their first year, and are looking set to continue in the same vein. With a sustained communications plan in place, their reputation is getting them into a variety of jobs within their core markets.

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