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Start simple with your marketing plan

October 24, 2018  |   Marketing tips,Target Market   |     |   0 Comment
Start simple with your marketing plan

For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work?

The key is to keep it as simple as possible, and then you can build on it if needs be. Too many businesses get caught up in complicated ideas and panic that they’re missing out on something, so try to do too many things to too many people.

How to take better pictures

October 12, 2018  |   Email marketing,Marketing tips   |     |   0 Comment
How to take better pictures

While there is no substitute for a professional photographer, sometimes you just need to get a shot of an event, activity or completed project, perhaps for social media or your newsletter.

I have seen many amateur photos that could have been pretty good if only the photographer had spotted the ugly background, the large expanse of ceiling, or the fact they’d cut somebody in half. So here are my top tips for taking a half decent shot yourself:

The power of suggestion

June 26, 2018  |   Email marketing   |     |   0 Comment
The power of suggestion

Our local shop knows its local market well. When you walk in to post a parcel, buy your milk or bread you have to walk past a tower of wine.

But the real skill is in how it’s presented. 

5 practical steps to planning a website

June 25, 2018  |   Marketing tips   |     |   0 Comment
5 practical steps to planning a website

Whatever business sector you’re in, the basics of putting a website together are exactly the same, so here are my five key things to think about when planning your website.

Don’t be afraid of sharing

Don’t be afraid of sharing

When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your fingertips now, that if you don’t share knowledge, people will just go elsewhere to find it.

First isn’t always best

First isn’t always best

We recently sold our house, and no sooner had the ‘Sale Agreed’ sign gone up outside than the leaflets from removal companies started dropping through the door. What they didn’t know was that we don’t actually have a new home to go to yet, so removal companies are not high on my priority list, and I discarded the first handful straight away.

Press Release tips

March 28, 2018  |   Marketing tips   |     |   0 Comment
Press Release tips

While I’m not a PR specialist, I’ve had some success recently in getting press coverage and just thought I’d share some of the key factors of putting a press release together with you.  PR is cost effective and a great way of getting publicity, but you have to remember a few things.

Should you take a stand at an exhibition?

February 27, 2018  |   Communications,Marketing tips   |     |   0 Comment
Should you take a stand at an exhibition?

For small businesses, exhibitions and conferences can be a great way of building up contacts. How do you decide whether to make the considerable investment that is usually required? 

Ask yourself these questions first…

How to make your exhibition worthwhile

How to make your exhibition worthwhile

Exhibition stands aren’t cheap. The space in itself is significant, and when you add in the cost of building a stand, creating props, marketing materials, handouts and displays, and having staff to man it for days at a time it’s a considerable investment.

So it’s really important to consider “What’s your purpose in exhibiting?” Have you got a new product to launch? Are you trying to spread the word about your business? Are you looking for sales leads?

Success or failure relies on getting the details right

January 26, 2018  |   Email marketing   |     |   0 Comment
Success or failure relies on getting the details right

Two different items have arrived in the post lately which provoked entirely different reactions.

One was a personal card from the vet after we sadly took the decision to put our elderly dog to sleep. It was a lovely card, featuring an image of dogs and cats on the front, signed by the team and it contained a poem and a packet of forget-me-not seeds.

The other was a handwritten envelope addressed to me at my business address. It was from an executive car company and contained a letter inside addressed to ‘Dear Sir/Madam’, printed on cheap, flimsy paper.

The first one was very timely, reassuring us that we had made the right decision and extremely thoughtful. We have always thought well of the vets, but this reinforced that feeling and makes us feel confident and happy to recommend them.

The second started out well with the handwritten envelope which was very personal. But the contents completely let it down. An executive car company with substandard stationery? What are the cars like? What are the drivers like? Will they be reliable? Are they really ‘executive’? And if they’ve taken the trouble to hand write the envelope and know my name, why put such an impersonal address as ‘Dear Sir/Madam’ inside? It’s really easy to either do a mail-merge, or even to simply hand write ‘Dear Jane’ at the top of a standard typed letter.

Writing a personal letter can be very effective, especially in the frantic environment of email and social media. If you’re going to go to the considerable trouble of communicating personally (and it’s worth it!), think it through and do it well. Otherwise your efforts will go to waste and you will end up leaving entirely the wrong impression.

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  • Start simple with your marketing plan Start simple with your marketing plan

    For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work?

    The key is to keep it as simple as possible, and …

  • How to take better pictures How to take better pictures

    While there is no substitute for a professional photographer, sometimes you just need to get a shot of an event, activity or completed project, perhaps for social media or your newsletter.

    I have seen many amateur photos that could have …