Jane Brocklebank

In a nutshell, it’s a more positive way of writing and yes it is important!

Using active voice in your communications makes them more direct and engaging. Passive voice can be seen to be avoiding the issue somewhat. For instance compare the sentences:

1. Your invoice will be paid next month

2. Our accounts department will pay your invoice next month

The first one sounds like an exercise over which you have no control – the invoice will be paid. Somehow, it leaves room for doubt and you just have to hope that it will.

However, the second one sounds much more positive with a definitive action. (more…)

While I’m not a PR specialist, I’ve had some success recently in getting press coverage and just thought I’d share some of the key factors of putting a press release together with you.  PR is cost effective and a great way of getting publicity, but you have to remember a few things. (more…)