Website marketing

Are you afraid of sharing?

If you’re concerned about sharing too much information about what you do, you’re not alone. Many people don’t want to give away their knowledge or trade secrets for free. Why would you?

But if  you do it right, you can position yourself as a trusted expert who knows their onions … and when people are ready to buy, they’ll be knocking on your door.

5 practical steps to planning a website

I’m working on a couple of websites at the moment, in very different business sectors.  But the basics are exactly the same, so here are my five key things to think about when planning your website.

1. What’s it for?
What is the purpose of your website?  Until you think about why your website exists and what you want people to do when they get there, it’s very difficult to plan it effectively.  Here are some ideas to get you started.

Online Directories – FREE advertising

There are a lot of directory sites that provide local business listings. If you run a business or service that falls into a recognisable category e.g. “hairdresser” or “accountant” you should take full advantage of these as they are very effective and often appear on the first page of search engine results.