Website marketing

What would happen if your website and emails went offline?

Stressed businessmanDon’t find out the hard way!  Recently I had a text telling me that my website and emails were down. Luckily it was a Sunday and I was able to rectify it pretty quickly (after I had kicked myself for being so lax!) I am ashamed to admit that my domain name registration had expired and because I set it up a few years ago, the email address they had been using to remind me and prompt a renewal was one I no longer use.

The most common reason for websites going offline is that either the domain name registration or the hosting agreement has expired. So how can you avoid this happening to you? (more…)

5 practical steps to planning a website

website headerI’m working on a couple of websites at the moment, in very different business sectors.  But the basics are exactly the same, so here are my five key things to think about when planning your website.

1. What’s it for?
What is the purpose of your website?  Until you think about why your website exists and what you want people to do when they get there, it’s very difficult to plan it effectively.  Here are some ideas to get you started. (more…)

Online Directories – FREE advertising

telephoneThere are lots of directory sites that provide local business listings. If you run a business or service that falls into a recognisable category e.g. “hairdresser” or “accountant” you should take full advantage of these as they are very effective and often appear on the first page of search engine results. (more…)