Jane Brocklebank

Your Facebook page is a community of people who have chosen to receive your updates – imagine you’re hosting a party and you want to make sure everyone feels included and there is something to interest and entertain them. You will need a variety of styles and different types of “conversation” to keep everybody interested. You will also need to respond and add comments to other people’s comments in the interest of keeping the conversation going.

The more you can get people talking, the more popular your page will become as others will see the interactions going on and want to join in. Here are some ideas (based on a garden centre) to get you started: (more…)

Whether you have a  Linked In profile, a facebook fan page or are a regular tweeter these tips apply. In my view they are basic requirements as a starting point for success in social media. Get these things right, and you’re off to a good start! (more…)

A facebook business page can be a very useful marketing tool. Here are some top tips for setting one up and using it.  (more…)

Whether or not a small business should use LinkedIn for marketing depends on what their objective is. It also depends on what type of business they run.

One of the benefits of LinkedIn is that it can showcase an individual’s career background and experience. Generally speaking, if you want to get on in the world, it’s worth having an easy to view summary of your skills, your career history and a couple of good testimonials … and LinkedIn does that job very nicely.  (more…)

Social networking is a bit like visiting a foreign country – each site seems to have its own language and culture.  Here are some general guidelines to make sure you don’t get off on the wrong foot.

1.  Introduce yourself properly. Rather than just sending the standard request to ask someone to be your friend or to join your network, add a personal note. If you know them this will be easy. If not, explain why you would like to connect with them or who you know that is a mutual connection. (more…)