Considering how much effort it takes to put together an email newsletter (thinking about it, scratching your head, considering content, putting the right words together, gathering contacts etc.) it would be a real shame if it wasn’t as successful as it could be because of a few mistakes. Use this checklist before you send out your next email campaign. (more…)
Nobody likes spam, and we all get too many emails. But how can you communicate with your genuine customers and followers who ARE interested in what you have to offer?
The answer is permission. Once you have someone’s permission to contact them, you can email with confidence. However, for your own sake (and theirs) use this opportunity wisely and send only interesting and relevant information… otherwise, you will soon see your mailing list dwindling. (more…)
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