It’s incredibly easy to find thousands of great images online. But how do you know if you’re allowed to use them or not? Photographers rely on people buying their images in order to make a living, and if you use one without permission, you could be in hot water!
Here’s a guide to what the various phrases associated with images mean. (more…)
I am on the mailing list of a printing company, but I’m signed up with my hotmail account, and I don’t check that very often.
However, every now and again, I catch up on the various newsletters that come in, and last time I checked I found a newsletter from these printers, promoting the idea of “twitter cards” – little business cards that feature your twitter username and say “you’re now face to face with (username)”
I thought this was a cute idea, so posted a link to the article on twitter. Evidently several other people also thought it was a good idea as they re-tweeted the post to their followers. And who knows if their followers forwarded it again! So what can we learn from this? (more…)
Considering how much effort it takes to put together an email newsletter (thinking about it, scratching your head, considering content, putting the right words together, gathering contacts etc.) it would be a real shame if it wasn’t as successful as it could be because of a few mistakes. Use this checklist before you send out your next email campaign. (more…)
Nobody likes spam, and we all get too many emails. But how can you communicate with your genuine customers and followers who ARE interested in what you have to offer?
The answer is permission. Once you have someone’s permission to contact them, you can email with confidence. However, for your own sake (and theirs) use this opportunity wisely and send only interesting and relevant information… otherwise, you will soon see your mailing list dwindling. (more…)
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