My husband is a keen gardener, and spends much of the winter collecting packets of seeds and planning what he’s going to plant when. It struck me that this is not dissimilar to marketing planning. In order to generate results you need to plant some seeds. But much like gardening, you need to spread your activity out over a number of months to ensure a sustained outcome. (more…)
Whatever sort of budget you have, you need to have a plan (I know it sounds boring, but you know how the saying goes … “if you fail to plan, you plan to fail”)
So here’s a quick and easy way to get started. Firstly (and anyone who knows me by now will know what’s coming) … you need an objective – otherwise how will you know how you’re going to achieve it and more importantly, when you’ve got there? (more…)
With the spotlight firmly on social media and email marketing, it would be easy to overlook the humble printed newsletter. But there are many good reasons why you should introduce this into your marketing activities. (more…)
Nobody likes spending money at the best of times … but when times are tough it’s even harder to bring yourself to fork out on new promotional materials, your website and other marketing activities. What if you don’t get a good return from it? What if you end up out of pocket?
Valid concerns, but if you don’t promote yourself, how will people know about your business? Don’t worry! A bit of creative thinking goes a long way… (more…)
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