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Marketing tips

Why would you punish your customers?

March 28, 2019  |   Marketing tips,Sales  

Why would you punish your customers?

I have recently come across 3 situations where I have been surprised (and not in a good way!) at the attitude of some businesses towards their customers.

It seems to be a growing trend to make car parking an obstacle, to the extent that it seems they are actively trying to catch you out by making the signage complicated, in small print, and not immediately obvious … until you’re aware of it.

A few weeks ago I had just under an hour to kill whilst waiting to pick somebody up, so decided to go to the supermarket.

When I finished shopping and paid, I was given a free parking voucher which puzzled me, however, on reading the voucher when I got home, it said ‘don’t forget to validate your registration at the pay machine’. I hadn’t done this, but there was an option to register online before midnight, which I duly did.

I was not impressed 2 weeks later to receive a parking charge notice! (I have since successfully appealed it)

It is not the only occasion I have heard of – people having business meetings in hotels have found themselves in receipt of parking charge notices. Even motorway service stations where business meetings are encouraged have started to use these tactics.

The issue is not necessarily the charging for parking (although it does seem churlish to charge your customers) but it’s the underhand way in which it’s done.

Why place barriers in the way of your customers in the first place? To make it difficult for them to understand the rules by confusing or inconspicuous signage is outrageous!

 

Start simple with your marketing plan

October 24, 2018  |   Marketing tips,Target Market  

Start simple with your marketing plan

For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work?

The key is to keep it as simple as possible, and then you can build on it if needs be. Too many businesses get caught up in complicated ideas and panic that they’re missing out on something, so try to do too many things to too many people.

How to take better pictures

October 12, 2018  |   Email marketing,Marketing tips  

How to take better pictures

While there is no substitute for a professional photographer, sometimes you just need to get a shot of an event, activity or completed project, perhaps for social media or your newsletter.

I have seen many amateur photos that could have been pretty good if only the photographer had spotted the ugly background, the large expanse of ceiling, or the fact they’d cut somebody in half. So here are my top tips for taking a half decent shot yourself:

5 practical steps to planning a website

June 25, 2018  |   Marketing tips  

5 practical steps to planning a website

Whatever business sector you’re in, the basics of putting a website together are exactly the same, so here are my five key things to think about when planning your website.

Don’t be afraid of sharing

April 27, 2018  |   Communications,Marketing tips,Sales,Social media  

Don’t be afraid of sharing

When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your fingertips now, that if you don’t share knowledge, people will just go elsewhere to find it.

First isn’t always best

April 27, 2018  |   Advertising,Direct Marketing,Marketing tips  

First isn’t always best

We recently sold our house, and no sooner had the ‘Sale Agreed’ sign gone up outside than the leaflets from removal companies started dropping through the door. What they didn’t know was that we don’t actually have a new home to go to yet, so removal companies are not high on my priority list, and I discarded the first handful straight away.

Press Release tips

March 28, 2018  |   Marketing tips  

Press Release tips

While I’m not a PR specialist, I’ve had some success recently in getting press coverage and just thought I’d share some of the key factors of putting a press release together with you.  PR is cost effective and a great way of getting publicity, but you have to remember a few things.

Should you take a stand at an exhibition?

February 27, 2018  |   Communications,Marketing tips  

Should you take a stand at an exhibition?

For small businesses, exhibitions and conferences can be a great way of building up contacts. How do you decide whether to make the considerable investment that is usually required? 

Ask yourself these questions first…

How to make your exhibition worthwhile

How to make your exhibition worthwhile

Exhibition stands aren’t cheap. The space in itself is significant, and when you add in the cost of building a stand, creating props, marketing materials, handouts and displays, and having staff to man it for days at a time it’s a considerable investment.

So it’s really important to consider “What’s your purpose in exhibiting?” Have you got a new product to launch? Are you trying to spread the word about your business? Are you looking for sales leads?

Is your commute more valuable than you think?

January 26, 2018  |   Communications,Marketing tips  

Is your commute more valuable than you think?

As an independent marketing consultant, I normally work from my home office, or at clients’ offices, typically within a short drive from home so I don’t have a regular journey to work. A couple of times a month I travel into London by train, and I’ve realised that I enjoy that time to catch up on my personal twitter, read a magazine or browse some articles that I normally feel I don’t have time to read. (I’m lucky enough not to have to travel at rush hour).

Coincidentally, I just read a post this week about somebody lamenting their lack of commute – that opportunity to switch mode from ‘home’ to ‘work’ and using the journey time to mentally adjust to the next phase of the day, putting the previous one behind you.

It’s too easy for me to switch straight into ‘busy mode’ as soon as I get downstairs, and I often work until the last minute when I need to be doing something else, such as cooking dinner, leaving little or no time to switch off! So I’ve decided to try a fake commute, using the time between getting up and arriving in my home office as pretend travelling time. I will find myself a seat somewhere in between bed and office, flick through twitter without purpose, read a book, listen to music or catch up on some articles I’ve been meaning to read … or maybe even just stare out of the window.

Downtime (or ‘switching mode’ time) is important – what do you do to make sure you get yours?

 

 

 

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latest articles

  • Why would you punish your customers? Why would you punish your customers?

    I have recently come across 3 situations where I have been surprised (and not in a good way!) at the attitude of some businesses towards their customers.

    It seems to be a growing trend to make car parking an obstacle, …

  • Start simple with your marketing plan Start simple with your marketing plan

    For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work?

    The key is to keep it as simple as possible, and …