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First isn’t always best

April 27, 2018  |   Advertising,Direct Marketing,Marketing tips  

First isn’t always best

We recently sold our house, and no sooner had the ‘Sale Agreed’ sign gone up outside than the leaflets from removal companies started dropping through the door. What they didn’t know was that we don’t actually have a new home to go to yet, so removal companies are not high on my priority list, and I discarded the first handful straight away.

The pitfalls of writing a sales letter

The pitfalls of writing a sales letter

It’s no easy task, putting together a letter to a prospect. You don’t know their personality or their current situation so you are making a lot of assumptions. But if you make assumptions about people and get it wrong, it can backfire. 

There are always several schools of thought on the ‘right’ approach, but in my view you should imagine yourself receiving that email and how you would respond to it.  

This was forwarded to me recently  

“Joe Bloggs our CEO asked me to introduce myself should you require any assistance with *our service* in the future. I have also signed you up for our alert service to assist with any needs you have in the future. You will not receive any junk mail or sales calls on the back of this, it is just a service offering which Joe thought you might find useful. Please do let me know if there is anything I can help with in the future.  

Have a great week,  

Fred Smith, Head of Sales” 

… which prompted the response below  

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