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Case Studies

Everybody likes stories don’t they?

February 10, 2016  |   Case Studies,Communications,Marketing tips  

Everybody likes stories don’t they?

I’ve read a couple of articles in the last week that have been really good, detailed explanations of different circumstances, but have got halfway through and decided I didn’t have time to finish them. I found myself skimming through looking for some relevance.

Some things are complicated, and need lengthy explanations, but they can be made easier to digest by breaking them down. One way of doing this is to insert a short story to illustrate the point.

If people can relate to the situation in the story, they can understand the relevance of the explanation, and it seems a lot more real. Just make sure you cover these points:

How to demonstrate your talents

How to demonstrate your talents

One of the challenges businesses face is how to explain to customers what they do and how they do it. Testimonials are helpful, but they rarely tell a story – they simply endorse the quality of your work or product.

A case study is a different story. They give you the opportunity to explain the background behind a project, talk about how you approached it and show the results. If you have different types of products or projects, you can have a series of case studies to illustrate these.

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