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Business Networking

Business people are also family people

July 05, 2017  |   Business Networking  

Business people are also family people

Last year a friend of mine was leaving the country with her family for a new life overseas. There was a family BBQ held in her honour, and at it I got chatting to one of the neighbours.

We discovered that we had complementary businesses and to cut a long story short, have now been working regularly together for 9 months.

This reminded me of a number of other occasions where I have done business with somebody that I initially met in a completely non-business environment. Talking to people in the school playground, the stables and even a fitness class have all resulted in lucrative business opportunities over the years.

If you get on in a social environment, it’s likely that you will work well together too. So be curious, ask people about what they do and you never know. It might be an opportunity for both of you. 

From Slough to Milan

From Slough to Milan

Several years ago, I was a guest speaker at a business event in Slough. There was a sign-up sheet for my newsletter and I collected quite a few contacts that got added to my mailing list. One of them was Abhi, a video producer, and she has received this newsletter ever since.

About 18 months ago, she invited me to join her networking group as a guest. As we had met so briefly years before, I couldn’t remember her and it was an early morning slot and I was unable to go for some time. For some reason though (perhaps because she was gently persistent) I did end up going along and was quite taken with her brief presentation about a video she had just finished filming. It was a sensitive but fun promotional video for the Great British Skinny Dip and it was her sense of fun but also responsibility that appealed. 

How to make your exhibition worthwhile

March 18, 2016  |   Business exhibitions,Business Networking  

How to make your exhibition worthwhile

Exhibition stands aren’t cheap. The space in itself is significant, and when you add in the cost of building a stand, creating props, marketing materials, handouts and displays, and having staff to man it for days at a time it’s a considerable investment.

So it’s really important to consider “What’s your purpose in exhibiting?” Have you got a new product to launch? Are you trying to spread the word about your business? Are you looking for sales leads?

How to be a good attendee

March 18, 2016  |   Business exhibitions,Business Networking  

How to be a good attendee

How to make visiting a trade show or exhibition worthwhile.

It’s often the case that employees get ‘sent’ to an exhibition or trade show, without any real clear purpose of what they are supposed to do when they are there. The outcome will be much better if  some consideration is given to this beforehand.

What do you want to achieve?

There are several benefits to attending an exhibition including:

  • Business networking
  • Opportunity to learn (seminars, presentations etc)
  • Find out what’s new and upcoming in your industry
  • Do some research into competitors and related businesses
  • Get ideas for exhibition stands for the future

Why it’s important to be prepared

November 11, 2015  |   Business Networking,Communications,Email marketing  

Why it’s important to be prepared

I was recently invited to an early morning networking meeting (6.45am in this case) where business people meet weekly with the aim of bringing business referrals to each other. It’s a regular weekly commitment, and every member does a ‘one minute pitch’ to remind everyone what they do, and tell them what business they are looking for.

I was asked to be a guest by one of my newsletter readers, Abhi from Lifesize Videos who is a member of this group. Although I haven’t done any business networking for some time, we had met several years ago at another networking event. She had signed up to receive my newsletter, and has been on the mailing list ever since.

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