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Business exhibitions

How to make your exhibition worthwhile

How to make your exhibition worthwhile

Exhibition stands aren’t cheap. The space in itself is significant, and when you add in the cost of building a stand, creating props, marketing materials, handouts and displays, and having staff to man it for days at a time it’s a considerable investment.

So it’s really important to consider “What’s your purpose in exhibiting?” Have you got a new product to launch? Are you trying to spread the word about your business? Are you looking for sales leads?

From Slough to Milan

From Slough to Milan

Several years ago, I was a guest speaker at a business event in Slough. There was a sign-up sheet for my newsletter and I collected quite a few contacts that got added to my mailing list. One of them was Abhi, a video producer, and she has received this newsletter ever since.

About 18 months ago, she invited me to join her networking group as a guest. As we had met so briefly years before, I couldn’t remember her and it was an early morning slot and I was unable to go for some time. For some reason though (perhaps because she was gently persistent) I did end up going along and was quite taken with her brief presentation about a video she had just finished filming. It was a sensitive but fun promotional video for the Great British Skinny Dip and it was her sense of fun but also responsibility that appealed. 

How to be a good attendee

March 18, 2016  |   Business exhibitions,Business Networking  

How to be a good attendee

How to make visiting a trade show or exhibition worthwhile.

It’s often the case that employees get ‘sent’ to an exhibition or trade show, without any real clear purpose of what they are supposed to do when they are there. The outcome will be much better if  some consideration is given to this beforehand.

What do you want to achieve?

There are several benefits to attending an exhibition including:

  • Business networking
  • Opportunity to learn (seminars, presentations etc)
  • Find out what’s new and upcoming in your industry
  • Do some research into competitors and related businesses
  • Get ideas for exhibition stands for the future

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