Should you take a stand at an exhibition?
How do you decide whether to take a stand at an exhibition or conference and make it count?
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The pitfalls of writing a sales letter
It’s no easy task, putting together a letter to a prospect. You don’t know their personality or their current situation so you are making a lot of assumptions. But if you make assumptions about people and get it wrong, it …
Why would you punish your customers?
I have recently come across 3 situations where I have been surprised (and not in a good way!) at the attitude of some businesses towards their customers.
It seems to be a growing trend to make car parking an obstacle, …
Start simple with your marketing plan
For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work?
The key is to keep it as simple as possible, and …
How to take better pictures
While there is no substitute for a professional photographer, sometimes you just need to get a shot of an event, activity or completed project, perhaps for social media or your newsletter.
I have seen many amateur photos that could have …
The power of suggestion
Our local shop knows its local market well. When you walk in to post a parcel, buy your milk or bread you have to walk past a tower of wine.
But the real skill is in how it’s presented. …
5 practical steps to planning a website
Consider these things before you brief your website designer.
Don’t be afraid of sharing
When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your …
First isn’t always best
We recently sold our house, and no sooner had the ‘Sale Agreed’ sign gone up outside than the leaflets from removal companies started dropping through the door. What they didn’t know was that we don’t actually have a new home …