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Advertising

Bloomin’ marvellous!

June 05, 2017  |   Advertising,Marketing tips  

Bloomin’ marvellous!

An innovative and carefully thought through solution to avoid common problems with fresh flower deliveries.

If you order flowers for somebody, it’s often done as a nice surprise which is kind of spoiled when you have to check if they’ll be in to receive them. Alternatively, you risk causing inconvenience for the recipient of having to track down an undelivered bouquet. This company have cottoned onto the problem and have devised a clever solution.

Their package is designed to fit through letterbox. What? Fresh flowers in a package? Yes indeed! 

Every company needs a boiler plate. But do you know what it is?

Every company needs a boiler plate. But do you know what it is?

It’s essentially the written equivalent of your ‘elevator pitch’ – the one minute summary of your business that helps people understand what you do.

It lives on your website and the bottom of your press releases to provide an ‘at a glance’ explanation of what you do, who you do it for and how you do it.

Although it may seem obvious to you, anyone arriving at your website can easily see whether the service you provide is relevant to them or not.

For instance, imagine you run a website selling chocolate. It’s pretty obvious right?

Simple but consistent styling ensures widespread recognition

Simple but consistent styling ensures widespread recognition

There is a cleaning company near where I live that appears to be everywhere. It seems that every time I go out, I see one of their cars buzzing around, or parked outside a house where they are cleaning.

The cars are all red, with the company logo on the back and sides – very simple, not too obtrusive, in white only. They are also always clean and shiny.

It’s a consistent, instantly recognisable look, and as a result, whenever I ask anybody if they have seen or heard of this company, the response is always positive. They apparently don’t do any other advertising, but have built their business based on word of mouth. I am not connected to this company in any way, but admire their effective approach.

They chose a very straightforward name ‘Husband and wife cleaning services’ which conjures up a friendly, reliable team, and it seems from their website that this is an authentic and professional business.

Each target market wants something different – so don’t try and please everyone

February 27, 2017  |   Advertising,Marketing tips,Target Market  

Each target market wants something different – so don’t try and please everyone

Searching for a hotel for a short break with my teenage daughter I realised that my needs as a mother and daughter are entirely different to my previous experiences as a family, a couple a group of girlfriends or a business traveller.

I skipped straight past all the ‘grand’, ‘luxurious’ ‘impressive’ as I didn’t want somewhere we would feel overwhelmed or out of place in. Dark, lavish interiors were out. So were large, sprawling restaurants and conference facilities. Simple, modern décor with a bright and airy feel to appeal to teenage tastes were key. We wanted slightly different things – I wanted things to look at and see, daughter wanted to ‘chill’. We both wanted sunshine, and prefer a pool to the beach, so a city location with a rooftop pool was ideal. A chic café would be nice. Somewhere we can both hang out and feel at home.

If it was a romantic break, or even a grown up girls weekend, we may want somewhere more opulent but not this time.

I eventually found it – simple, stylish, and in a good location for a young, hip visitor … my daughter obviously! The website highlighted (with fabulous enticing images) how near it was to the key features of the city that would appeal. The funky architecture, trendy cafes, cool beach area with the appropriate use of language and imagery helped me make my decision.

Inject some energy for greater success!

September 20, 2016  |   Advertising,Branding and Personality,Target Market  

Inject some energy for greater success!

Have you ever seen those people that stand at the side of the road holding a large advertising sign? (For some reason it is often for a golf sale.)

There have been a couple of guys standing by a local roundabout for a few weeks, advertising pizzas. Pizza delivery companies have a pretty diverse target audience, so standing by the road with a big sign near a town is not a bad strategy but it’s pretty hit and miss. At first I didn’t take much notice, apart from being aware that they were there. But after a few days they started wearing fancy dress – one was dressed as superman which made me smile as I drove by.

The importance of an enticing subject line

The importance of an enticing subject line

As I opened up my email this morning, I was faced with a page of messages with a huge variety of subject lines. I use an email provider that automatically separates out the emails into ‘primary’, ‘social’ and ‘promotions’ and I was looking at the ‘promotions’ tab. Some of them just got deleted straight away without even looking at them. Others prompted me to think a bit harder before deleting them, and inspired this article.

Use your own advertising space

Use your own advertising space

Advertising space is expensive, whether it’s a page in a magazine, a poster in a prime location, or a TV or radio ad. The cost of one advert can seem quite reasonable, but in order to be effective, you need to have many, many repeats of the advert for it to have an impact.

It is very sensible therefore, to look at what you already have.

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