get in touch

07968 323177

Advertising,Direct Marketing,Marketing tips

First isn’t always best

First isn’t always best

We recently sold our house, and no sooner had the ‘Sale Agreed’ sign gone up outside than the leaflets from removal companies started dropping through the door. What they didn’t know was that we don’t actually have a new home to go to yet, so removal companies are not high on my priority list, and I discarded the first handful straight away.

Unfortunately for those that were quick off the mark, they are long gone into the recycling bin.  Once I’d received 6 or so, I started to think I should be keeping them so at least I had a few to compare.

There is a long-standing marketing acronym ‘AIDA’ which describes the steps from awareness through to purchase. It stands for Attention (or Awareness), Interest, Desire, Action.

Those first few simply highlighted to me that there was a need, so they did the job of getting my Attention and raising Awareness.

The ones that arrived during the following weeks have been filed, ready to pull out when we can start to think about moving dates, so I am now at the Interest stage.

Once I’ve phoned around a few, I will select a couple that I like the sound of (the Desire stage) until I make a final decision and book a date (Action).

So before you leap into action at a ‘hot prospect’ think carefully about when is the best time for you to get in touch. Does your prospect need time to realise that they have a need? Help them realise that need before jumping straight into a sale.

read more articles

latest articles

  • Start simple with your marketing plan Start simple with your marketing plan

    For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work? The key is to keep it as simple as possible, and then you can build on it if needs be. Too many businesses get caught up […]

  • How to take better pictures How to take better pictures

    While there is no substitute for a professional photographer, sometimes you just need to get a shot of an event, activity or completed project, perhaps for social media or your newsletter. I have seen many amateur photos that could have been pretty good if only the photographer had spotted the ugly background, the large expanse […]