get in touch

01628 675584

Branding and Personality

How far should you take the humour?

How far should you take the humour?

If you ever travel by train you may have come across a quirky coffee shop called Puccino’s. In fact, they have high street café’s too. I love the fact that they aim to brighten up a commuters’ journey with a fun and informal approach.

Waiting for a train into London one evening, I noticed the sandwich and cake display was pretty sparse, but had a sign up saying “This item has disappeared. It will re-appear soon”

The font they use is casual and friendly. Every item has a cheeky message instead of a brand message. For instance, brightly coloured coffee cups feature the message ‘can I get a receipt with that’ and sugar packets say ‘use as small pillow’

Silly stuff that can put a smile on your face when you’re least expecting it.

But when I bought my cup of tea I was given a free biscuit that had the phrase ‘stupid little biscuit’ on it. This made me stop and think ‘Why bother then?’ It was a step too far in the self-deprecating stakes. It made me think what a waste it was to give out a free biscuit, spend money on production, shipping, packaging etc which no doubt would be added to the cost of my cup of tea. It was a self-defeating message.

If I was in charge of messaging for Puccino’s I’d have called it ‘cute little biscuit’ or ‘tiny little biscuit’.

Nobody should ever call somebody stupid.

read more articles

latest articles

  • 5 practical steps to planning a website 5 practical steps to planning a website

    Consider these things before you brief your website designer.

  • Don’t be afraid of sharing Don’t be afraid of sharing

    When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your fingertips now, that if you don’t share knowledge, people will just go elsewhere to find […]