get in touch

07968 323177

Branding and Personality,Marketing tips,Target Market

What’s the magic ingredient for this successful café?

What’s the magic ingredient for this successful café?

Whilst travelling to the Cotswolds on business recently, I drove past a café on the side of the road – it was set off the road, perpendicular to it but it had a large ‘headerboard’ sign in nice grey and lilac colours with an attractive typeface. There were chairs and tables outside, and potted plants around a nicely tended patio. It looked like somewhere worth going back to. So I did! When I got inside, I found reserved signs on most of the tables – unusual for a café, but a good sign that it was a popular spot. The WiFi code was clearly displayed on the blackboard along with the specials. A waitress found me a table with a plug so I could charge my phone and laptop, and I spent a happy couple of hours watching the comings and goings, fuelled by their delicious cake and coffee. 

Upstairs there was a craft shop spread out over a couple of large rooms, selling homewares, clothing and accessories.  It was evidently a destination for groups of friends, mums and daughters, couples – the clientele was varied and there was a great buzz about the place. On speaking to the staff, I found out they leased the space from the café owners. A mutually beneficial relationship, generating customers for each other.

As I left, the lunchtime crowd were starting to arrive to enjoy a range of salads, quiches, and local delicacies. At the front desk there was a beautiful loyalty card with a photo of a sumptuous afternoon tea on it.

All in all, it seemed to be a very successful operation and it got me thinking about the key ingredients, relevant to any business.



  • Attractive frontage with ‘kerb appeal’ – well advertised to passers by
  • Easy car parking/access
  • Friendly and welcoming atmosphere inside
  • Helpful approach, accepting the needs of different types of customers – WiFi code and plug points readily available

read more articles

latest articles

  • 5 practical steps to planning a website 5 practical steps to planning a website

    Consider these things before you brief your website designer.

  • Don’t be afraid of sharing Don’t be afraid of sharing

    When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your fingertips now, that if you don’t share knowledge, people will just go elsewhere to find […]