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Branding and Personality

Staying in a business hotel for the weekend?

Staying in a business hotel for the weekend?

No, we didn’t think so. Not many would specifically choose a business hotel for a weekend away. But why not? Well, let’s see. They conjure up images of being functional, sparse, clinical, businesslike. They certainly don’t make us think of luxury, indulgence, fun or quirkiness.

Until now!

My husband recently went on a business trip to Derby and was booked into a hotel near the industrial estate where he was due to have his meeting (is your heart already sinking, just thinking about this?)

But when he checked in, he was surprised and delighted to find a cool, edgy, urban vibe with a distinctly un-businesslike feel.

When he got back, he simply showed me the toiletries that were in the bathroom. Those 3 small tubes told me a lot about the hotel, without even seeing it. The products they chose demonstrated their approach to the whole experience.

Of course, I was then compelled to go and look at the website to find out more – click here to have a look for yourself

Right down to the smallest detail

Those toiletries, although small, gave a hint to the whole ethos of the hotel. So be true to your brand in everything that you do, because people will draw conclusions from everything that is associated with it.

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