get in touch

07968 323177

Branding and Personality,Communications,Marketing tips,Video Marketing

If your audience is bored they’ll move on!

If your audience is bored they’ll move on!

While videos can be a great tool for communicating a message, they can also be a disaster.

I recently watched one (when I say ‘watched’ I mean ‘skipped through’) that was 4 and a half minutes long, giving safety tips on driving in winter. It was a single camera shot of a gentleman talking very calmly to camera with the following advice:

  • Make sure your vehicle is in tip top condition
  • Lights working and clean
  • Wiper blades in good condition
  • Clean the inside of your windscreen, not just the outside
  • Make sure your washer bottle and anti-freeze are topped up
  • Tyres are most important – make sure they are at least 1.6mm (minimum legal allowance)
  • Allow extra time for poor weather, dark conditions
  • Listen to the weather reports and road updates
  • If bad weather is forecast, can you be flexible with your journey to avoid it?
  • Leave plenty of space around your vehicle
  • Use accelerator and brakes gently
  • Carry a blanket and some ‘emergency’ food

In short, it was boring!

Now we see 1 minute and even 30 second videos with graphics and time lapse video clips, 4 and a half minutes seemed interminably long, and the only reason I watched it was professional curiosity to see whether it was going to go anywhere (it didn’t). To convey the above information would have been easy in a 30 second ‘infomercial’ using graphics, illustrations, typography, photography.

Don’t just put a video on your website because you ‘should’ or because everybody else seems to be doing it. Take some time to make it interesting and relevant to your audience.

read more articles

latest articles

  • 5 practical steps to planning a website 5 practical steps to planning a website

    Consider these things before you brief your website designer.

  • Don’t be afraid of sharing Don’t be afraid of sharing

    When it comes to sharing knowledge or advice, I often hear people say “I don’t want to give away too much information. I’m jeopardising my sale”. But actually the reverse is true. There is so much information available at your fingertips now, that if you don’t share knowledge, people will just go elsewhere to find […]