get in touch

07968 323177

Keep innovating

Have you noticed how many things seem to be upgraded through the use of words and descriptions? Take, for example, the humble crisp. 30 years ago, they came in ready salted (or ‘plain’), salt and vinegar or cheese and onion. Now there are many variations of this simple trio – sea salt, lightly salted, balsamic vinegar, mature cheddar, vintage, spring onion and a plethora of other fanciful descriptions.

We are even given the heritage of the ingredients. They’re made with ‘cheddar from Somerset’, or ‘real British vinegar’. Are we really taken in with these claims? Does anyone care?

The point is that the cheaper brands are having to compete with the more expensive ones that have upped the game.  Nobody wants to imagine that their crisps are mass produced in a factory and sprayed with chemicals and flavourings, so by suggesting where the ingredients come from, the manufacturers are creating a connection between reality and something we can relate to. If you take a look at some of the big brand websites, they’re creating a personality for the crisps.

Even though, in the case of the cheaper brands, nothing has really changed, they are keeping up with the times by adding messaging that will appeal to customers, and make them think they are buying something better and more traditional.

The point is that you need to keep up with what the market wants. Review what you’re offering and tweak it if necessary, even if it’s only in the way it’s presented.

Voluptatem accusantium
This is homepage box #1 widgetable area, you can use Page/Post to Box Widget here. Doloremque laudanti totam rem aperiam, sunt in culpa qui officia deserunt mollitia animi.

latest articles

  • Why would you punish your customers? Why would you punish your customers?

    I have recently come across 3 situations where I have been surprised (and not in a good way!) at the attitude of some businesses towards their customers. It seems to be a growing trend to make car parking an obstacle, to the extent that it seems they are actively trying to catch you out by […]

  • Start simple with your marketing plan Start simple with your marketing plan

    For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work? The key is to keep it as simple as possible, and then you can build on it if needs be. Too many businesses get caught up […]