get in touch

07968 323177

Be memorable!

Have you seen this little guy? He’s a regular on TV at the moment, and this cute card popped through my letterbox last week. This is a clever campaign by EDF Energy that has ‘personalised’ its brand, and made it stand out from the other energy suppliers.

The campaign highlights their clear and transparent billing policy, and their commitment to low carbon energy. But although it has a serious message, the friendly character (apparently named Zingy) has built up quite a fan base in his own right.

He is shown dancing to catchy, energetic tunes such as Together in Electric Dreams by the Human League, on a variety of electronic appliances. If you missed the ad, you can see it here.

There’s a second one, showing a sad Zingy who suddenly perks up when he hears some good news from EDF and dances to Hawaii 5-0  in the bird bath (my daughter loves this one!)

There are already lots of ‘spoof’ ads on YouTube – a clear sign of success!

The moral of this story is, you don’t need a glamorous or exciting product to be memorable. You can create a personality for any product or service – just make sure it’s relevant.

Voluptatem accusantium
This is homepage box #1 widgetable area, you can use Page/Post to Box Widget here. Doloremque laudanti totam rem aperiam, sunt in culpa qui officia deserunt mollitia animi.

latest articles

  • Why would you punish your customers? Why would you punish your customers?

    I have recently come across 3 situations where I have been surprised (and not in a good way!) at the attitude of some businesses towards their customers. It seems to be a growing trend to make car parking an obstacle, to the extent that it seems they are actively trying to catch you out by […]

  • Start simple with your marketing plan Start simple with your marketing plan

    For many businesses, the thought of putting a marketing plan together is daunting. Where do you start? What do you include? How do you know if it will work? The key is to keep it as simple as possible, and then you can build on it if needs be. Too many businesses get caught up […]