Email marketing
How far will your marketing messages travel?
I am on the mailing list of a printing company, but I’m signed up with my hotmail account, and I don’t check that account very often.
However, every now and again, I catch up on the various newsletters that come in, and last time I checked I found a newsletter from these printers, promoting the idea of “twitter cards” – little business cards that feature your twitter username and say “you’re now face to face with (username)”
I thought this was a cute idea, so posted a link to the article on twitter. Evidently several other people also thought it was a good idea as they re-tweeted the post to their followers. And who knows if their followers forwarded it again! So what can we learn from this?
If the printer looked at their email newsletter statistics a week after they sent the email, they would have assumed that I was one of the people who had not opened their newsletter.
However, 2 months later not only did I open the email, but I forwarded the information to a new audience of 1,200 people (based on 4 people, each with an average of 300 followers).
The lesson from this tale is that you never know how far your marketing messages will reach – or how they will get there. So make sure your communications are easy to understand out of context and include a call to action and contact details.
By the way, if you’re interested the printer is Goodprint and the link to the twitter cards is http://www.goodprint.co.uk/style-l-twitter+cards-businesscards.php
See, yet another promotion to another couple of hundred people!
