Jane Brocklebank

I am on the mailing list of a printing company, but I’m signed up with my hotmail account, and I don’t check that very often.

However, every now and again, I catch up on the various newsletters that come in, and last time I checked I found a newsletter from these printers, promoting the idea of “twitter cards” – little business cards that feature your twitter username and say “you’re now face to face with (username)”

I thought this was a cute idea, so posted a link to the article on twitter. Evidently several other people also thought it was a good idea as they re-tweeted the post to their followers. And who knows if their followers forwarded it again! So what can we learn from this?

If the printer looked at their email newsletter statistics a week after they sent the email, they would have assumed that I was one of the people who had not opened their newsletter.

However, 2 months later not only did I open the email, but I forwarded the information to a new audience of 1,200 people (based on 4 people, each with an average of 300 followers).

The lesson from this tale is that you never know how far your marketing messages will reach – or how they will get there. So make sure your communications are easy to understand out of context and include a call to action and contact details.

By the way, if you’re interested the printer is Goodprint and the link to the twitter cards is http://www.goodprint.co.uk/style-l-twitter+cards-businesscards.php

See, yet another promotion to another couple of hundred people!

Photo: Federico Stevanin / freedigitalphotos.net

Tags: marketing communications

This entry was posted on Tuesday, June 15th, 2010 at 1:34 pm and is filed under Email marketing, Marketing tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.