Social media
Ten tips for social media – get the basics right
Whether you have a Linked In profile, a facebook fan page or are a regular tweeter these tips apply. In my view they are basic requirements as a starting point for success in social media. Get these things right, and you’re off to a good start!
1. Have a plan – be clear why you are using social media
2. Make your username meaningful
3. Use a photograph, not the standard ‘mystery’ icon
4. Use the same photograph consistently so that people recognise you
5. Spend time on your profile information – what do people need to know?
6. Introduce yourself when asking people to connect
7. Post updates regularly – how often will depend on your product and your audience
8. Don’t use social media as a soap-box. Add value
9. Think quality, not quantity – make sure your updates are useful
10. Be responsive – thank people for their comments, start conversations
